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A
Absolute Link--A link that uses the complete URL address such as http://www.yourdomain.com. It is usually used to take the visitor to another website.
Affiliate Program--Also known as reseller, revenue sharing, referral, associate and partnership programs. Generally, it is an agreement in which one party will promote and/or refer clients/customers to the other party, a provider of a service/product, in return for some form of compensation, usually money. There are advantages and disadvantages for both partners, depending upon the agreement. Before entering into such an agreement, be sure to investigate all of the details.
Aggregator--A method by which one can keep track of their links to their favorite
ALT--The attribute of an image tag that displays text when the visitor hovers their cursor over the image.
ASP--Active Server Page--A Microsoft specification for a dynamic web page. A web page using this will have a script similar to a CGI script and the page will carry the extension ".asp".
Attachment--Normally a file that is attached to an e-mail. Some attachments are executable programs that can harm your computer by infecting it with a virus or worm. If you are not sure what the attachment is, it is safer to not open it.
Attribute--An attribute is something that is added to an HTML tag, such as the width and height of an image in the image tag.
B
Baby Bell-- One of the seven original regional
operating telephone companies created after the break-up of the Bell System,
affectionately known as Ma Bell. Today, there are only four Baby Bells:
AT&T, Verizon, Bell South and Qwest.
Banner-- A graphical ad that is usually of a predetermined height and width that is linked to another web site.
Black Hat-- Refers to questionable tactics used by some SEO firms.
Blog-- Short for Web Log, it's a simple way for someone to share informationwith a large amount of people. "Blogging" really got popular in the late '90's. A blog is created using XML and an RSS feed. Unlike "spam" email, people can subscribe to the feeds that interest them. Some people use them as daily journals and others to advertise.
Bottom Domain--The name that comes before the top level domain such as BottomDomain.com. The ".com" is the top-level domain.
Broadband--Usually refers to high-speed data transmission. The actual speed or bandwidth available will depend on the facility used for the transmission.
Browser--Software that translates digital information into pictures and text so that you can view them on your computer. Two common browsers are Internet Explorer and Netscape.
C
Cable Modem--A device that connects between your CATV coax and your computer to enable access to the internet. Considered a type of broadband, its actual speed will vary and can become slower than dial-up, if too many users are connected at any one time.
Cache--With regards to the internet, it is a place where pages and images are stored on your computer. Typically, it is faster to load a known (already visited) page from your computer, rather than the website's server on the internet. However, it is possible that the page and or image's content has changed and the file name has not. Thus, viewing the cache, rather than the actual file, may be giving you the wrong information. If you are not sure, it is a good idea to refresh/reload the page.
CGI--Common Gateway Interface. Programs or scripts that are executed, usually on the website's server, when certain buttons are activated. Such as the search function of a website.
Compress--To make smaller. Images are the usual targets of compression. Making their file sizes smaller will allow them to load more quickly. Compressing an image too much will negatively affect its quality.
Content--Content is the information you find on a website. It can be in the forms of text, images, sounds, files, etc.
Crawl--The act of a search engine scanning a site for indexing in their search results. Usually used with the term "spider" or "robot".
D
Dark Fiber--Fiber optic transmission lines that are in place, but not yet being used.
Data--Data is simply another name for information. Usually found in a digital format on the internet.
Database--A place where data is stored, typically for access by scripts and programs.
Dial-up--Refers to an analog connection to the internet using a POTS line and a modem.
DNS--Domain Name Server. It translates a name into a numerical IP address.
Domain--With regards to the internet, a top-level domain such as .com, .net, .org, .gov, etc.
Domain Name--A name of a website and its associated domain.
Domain Name--A name of a website and its associated domain.
Doorway Page--A page separate from the Home page, created for the specific purpose of attracting visitors to a website. Because of the duplication of content or the irrelevancy of the content, this technique can be cause for lower rankings by quality search engines and even being banned by them. Sometimes called a gateway page.
Downstream--The direction data travels from the network to the end user.
DSL--Digital Subscriber Line. Actually, an analog signal that allows a high-speed flow of data in both directions between the subscriber and the central office. There are many different "flavors" of DSL. Generally considered much more stable and more secure than a cable modem.
E
Email--Electronic mail that is usually sent over a computer via the internet. However, it can also be sent and received via cellular telephones and text pagers. An email client is used to receive and send text and or images. Some people use a web-based email client that is hosted on a server rather than their own computer. This allows access from any computer connected to the internet.
Email Client--Software that resides on your computer that allows you to send and receive email via your internet connection. An common example would be Microsoft's Outlook.
F
Favicon--Stands for "Favorites Icon." It's the small (16 x 16 pixels) icon that is next to the URL in the address window of your browser. It also appears next to the title, if you save it as a bookmark. Some browsers do not support this feature. These are created as an ICO file. Cool!
Firewall--Hardware or software that limits access to and from your computer to the internet or other computers on your network.
Flash--Software from Macromedia that is popular for animations used on websites. It requires the Flash plug-in which most modern browsers include.
Frames--The practice of dividing the screen into several different web pages of the same site. The use of frames is discouraged as they tend to confuse the visitor, are not supported by all browsers and are not search engine-friendly.
FTP--File Transfer Protocol. A method of transferring data to and from a server via the internet.
FTTx--Fiber To The x. "X" being the destination. So, FTTP means fiber to the premise and FTTN means fiber to the node.
G
Gateway Page--A page separate from the Home page, created for the specific purpose of attracting visitors to a website. Because of the duplication of content or the irrelevancy of the content, this technique can be cause for lower rankings by quality search engines and even being banned by them. Sometimes called a doorway page.
GIF--Graphics Interface Format. Pronounced "Jiff", it's a format for encoding images for display on a website. GIFs can handle only 256 colors. Its main advantage is that it can be compressed into a very small file size. Photographs usually are better displayed in the JPEG format because they usually have more colors.
Graphics Editor--Software that allows you to alter images.
H
Hardware--In the computer world, anything that is tangible/physical.
Hit--A tally of the time a web page or file is accessed. Many confuse hits with visits. One visit can tally many hits, depending on the number of files that are accessed. Thus, many report that their website is receiving thousands of hits when their actual number of visits is a fraction of that number.
Host--The company that has the server(s) that contain the files that make up your website and allow it to be accessible to the internet.
HTML--Hyper Text Mark-up Language. The code on a web page that gives instructions to your browser on what to display.
HTML Editor--Software that makes coding a web page easier.
Hyperlink--It allows the visitor to jump to another location on a web page, to another web page within the same website or to another website altogether.
I
IBL--In Bound Linik. A link to your website from another website.
IE--An abbreviation for Microsoft's browser, Internet Explorer.
Image--Any picture on the internet. This is important to understand, as an image of text is different from actual text. Images cannot be indexed by search engines, nor can images of text. It is therefore important to use the "alt" attribute with an image.
Inbound Link--A link to your website from another website.
Internet--The public network of connections of computers around the world.
Intranet--A private connection of computers usually shielded from the internet by a firewall or a VPN connection.
IP--Internet Protocol. The protocol standard which allows for the internet addresses (IP addresses) and routes connections to and from those addresses.
ISP--Internet Service Provider. A company that provides access to the internet.
J
JPG or JPEG--Joint Photographic Experts Group. Both pronounced "Jay Peg". A method of compressing image files.
JavaScript--A scripting (programming) language for web pages. The actual executions of the scripts are performed on the visitor's computer.
K
Keywords--Words that are descriptive of your site's content. Usually, a list of one or two word terms. It is best to use words that a prospective visitor would use to find content such as yours via a search engine.
L
LAN--Local Area Network. A private computer network that is usually contained on a premise, however, it can be extended across the internet using VPN technology.
Link--Also known as a hyper-link. It allows the visitor to jump to another location on a web page, to another web page within the same website or to another website altogether.
Link Farm--A "link farm" is a site that has a huge number of links with little or no commonality or relevance to one another. They are links for the sake of having links. They are also know as "Free for all" links.
Link Popularity--The number of links (inbound) from other sites to your site. Some search engines take this into account when ranking a page. Not all inbound links are weighed the same. Links from "link farms" may not count for anything. Sites with irrelevant content may also be less valuable.
M
Meta Description--A brief description of the website that is contained in a meta tag in the "head" section of the page. The content of this description is used by some search engines for indexing the site and possibly included in the search results.
Meta Keywords--A list of keywords that are contained in a meta tag in the "head" section of the page. Some search engines no longer use this meta tag for indexing a site because of the propensity of abuse (spam).
Modem--Short for Modulator-Demodulator. A device that translates digital signals into analog signals and vice versa.
N
Navigation--The method of traversing a website.
Node--The central hub, usually in a neighborhood, where the cable TV company combines all of the signals. Phone companies also use nodes for their FTTx technology.
O
OBL--Outbound Link. A link from a website to another website.
Organic Listing--A search result found on a search engine's free or non-sponsored links. Any non-sponsored link.
Outbound Link--A link from a website to another website.
P
PHP--A programming language that is used to make dynamic web pages.
Ping--Packet InterNet Groper. It is a packet of data with an echo request. It contains the destination of the desired network address as well as the return address. It requests that the other device return the ping. This allows to check for connectivity across the network.
Plug-In--Software that is usually associated with a browser. It allows the visitor to use special features of the website they are visiting. If the browser does not have the plug-in, you will need to download it before you can use that specific feature.
PNG--Portable Network Graphics. Pronounced "ping", it is another method of encoding images for web pages such as GIF and JPEG.
PPC--Pay-per-click. It's a sponsored ad or listing that charges the advertiser a predetermined amount for every visitor that clicks on the ad. Obviously, it is very easy for rivals to click on their competitors' ads costing the advertiser for every click. Besides the fraud element, it is debatable whether legitimate searchers even pay much attention to such sponsored links.
POTS--Plain Old Telephone Service.
Q
Quicktime--A plug-in for viewing movies on a web page.
R
Reciprocal Linking--Placing an outbound link from your website to another website in return for that site doing the same for you. This is done in hopes of increasing link popularity and thus, a higher ranking in the search engine results.
Refresh--Also known as Reload, it is the act of reloading a previously visited web page to clear the cache and get the latest file content.
Relative Link--A link that does not leave the current site you are visiting.
Reload--Also known as Refresh, it is the act of reloading a previously visited web page to clear the cache and get the latest file content.
Robot--With regards to the internet, it's a term that refers to the probes of a search engine as they scan a site for indexing into their search results.
Router--Basically, an intelligent device that can connect various computers to one another and other networks.
RSS--Stands for Really Simple Syndication or Rich Site Summary, take your pick. It's a feed from a web site that is usually used for "blogs" and is read by aggregators.
S
Sandbag--It refers to a reported Google phenomenon where new web sites appear quickly in the SERPs and disappear after about two weeks. The site will not usually be found on Google again for up to twelve months. Used as a verb, the word itself is defined as to hide one's true position and to treat harshly.
Sandbox--A misnomer for "sandbag," it refers to a reported Google phenoenon where new web sites appear quickly in the SERPs and disappear after about two weeks. The site will not usually be found on Google again for up to twelve months.
Script--A program, usually short, that performs a function that interacts with the visitor.
Search Engine--A program that can find results related to input terms. Although, some sites have their own search engines to search within their own files, most people speaking of a search engine are referring to websites that search for other websites that are related to the search terms used by the searcher.
SEF--Search engine friendly. A phrase that means a web page or website that has no barriers to a search engine's robots. Furthermore, the coding and content should be relevant not only to each other, but also to search words and phrases that the website's auidience would likely use in search to find such a web page and/or site. SEF should not be confused with its "evil" cousin SEO.
SEM--Search engine marketing. The methods a site uses to attract the search engines beyond manipulating the source code. Links from other sites to your site is the most popular way. These could be in the form of reciprocal links, banners, sponsored links, etc. SEO.
SEO--Search engine optimization. A generally unspecified technique or techniques of modifying a website or web page's source code in an attempt to increase the ranking of a website in the search engine results. Not to be confused with SEF, SEO techniques may lead to a website being banned by certain search engines.
SERP--Search engine result page. Simply the pages that are returned from as a result of a search on a search engine.
Server--A computer, usually at a web host, that stores the files that make up a website and allows access to them from the internet.
Site Map--A page on a web site that lists and links to the main pages of the web site in a logical order. It is recommended for medium to large sites. It helps both human visitors as well as search engine spiders find your content.
Software--Digital instructions to execute various functions.
Spam--A term generally used to describe unwanted bulk e-mails. It can also refer to the over use/abuse of keywords in an attempt to increase a website's ranking in the search engine results.
Sponsored Link--A link that someone paid to be listed.
Spider--A term for a search engine robot that scans web sites for indexing them into their search results.
Sub-Domain--This a website within a website. Generally not a good idea. If the website that hosts the sub-domain website goes out of business or changes it s domain name, then the sub-domain must find a new host or update its address.
T
Tag--Usually refers to a line of HTML code.
Target--Used as an attribute in the link tag. It tells the browser where to open the link, such as in a new window or a frame.
Text--Characters that can be found on the keyboard. Text can be copy-and-pasted into a text editor and then manipulated as you would on a word processor. Not to be confused with images of text. Only true text can be indexed by a search engine's robots or spiders as they crawl the web.
Thumbnail--A small (in size and file size) representation of a larger image. Used to speed the loading of the page by allowing the visitor to choose which image to be displayed in its full size.
Top Level Domain--This refers to the domain of .com, .net, .org, .gov, etc.
U
Upload--Sending a file from the user to the network.
Upstream--The direction that data travels from the end user to the network.
URL--Universal Resource Locator. In simple terms, the web address of a website or page or file.
V
VPN--Virtual Private Network. A logical path across the internet that is secure from point to point.
W
WAN--Wide Area Network. A computer and/or voice network that is larger than a city or metropolitan area.
Web Host--A company that has computers called servers that contain the files that make up your website and allow them to be accessible to the internet.
Webmaster--The person responsible for maintaining a website.
White Hat--Refers to methods employed by SEO firms that are generally deemed acceptable.
WiFi--A wireless connection between a private portable computer, such as a laptop, to a semi-public LAN that usually connects to a WAN for access to the internet. Many coffee shops, bookstores and libraries offer such connections to attract visitors. Because of obvious security concerns, it is recommended that one does not conduct sensitive or proprietary transactions on such a connection.
WYSIWYG--What You See Is What You Get--A term, pronounced "Wissy wig" which is usually used to describe an HTML editor that allows you to visually design a web page.
X
XML-- Short for Extensible Markup Language. It's a flexible text format for electronic publishing.
Y
Z
Accessibility - Content Development - Content Management - eCommerce Design - Email Newsletter Design - Flash Animation - Flash Banner Design - Freelance Web Design - Game Development - Interactive Media Design - Static Banner Design - Template Customization - Website Maintenance - Website Re-Design - Website Templates - Web Button Design - Web Consulting - Web Design - Web Development - Web Graphics Design - Web Standards Design - Advertisement Design - CSS Programming - Database Design - Database Programming - PHP Programming - Search Engine Optimization - Database Hosting - E-Commerce Hosting - PHP Hosting - Reseller Web Hosting - Shared Servers.
Website Design and Development services in Delhi, India.
