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Google, Yahoo, MSN, AOL, Search Engine Placement, Search Engine Submission, Search Engine Optimization, SEO Marketing, Delhi, India
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Please have a look at Softechline High quality websites. |
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A
About.com: About.com is a website that has “expert guidance from real people searching the Internet for the information, goods, and services that you need to know related to your passion.” Originally the Mining Company, one of the original websites on the internet.
Above the fold: This is a term that refers to any information or content that appears at the top of a web page. In other words, you don’t have to use the scroll bar to see it.
Ad broker: An ad broker is the “middle man” between the website owner/operator and the advertiser. They are in the business of putting websites together with people who want to advertise on the internet.
Ad Inventory: Ad inventory is the number of page views that a website receives. The more page views a website has every month, the more ad inventory they have.
Add URL: Add Url is a phrase used to describe places or links to forms where you can enter the web address of your website to another website. Website directories typically use this phrase to highlight places where you can add a link to your website. It’s important for Search Engine Optimization purposes to have links to your website. If you search for “add url” and a keyword phrase that describes your website, you’ll find plenty of places where you can get links to your website.
Adsense: Adsense is the name of Google.com’s contextual advertising program.
Adult Words: These are the terms used when describing adult content. They include “naughty words” that are used by search engines to restrict content, making it unavailable to minors. On most search engines, they offer an option to restrict the search results so that they don’t contain Adult words.
Adwords: Adwords is the name of Google.com’s pay per click advertising program
Affiliate: Affiliate is used to refer to someone who resells a company’s product or services. Affiliates typically do not touch the products at any time and only help in the advertising of another company’s products or services by adding links to the company’s website that the company provides. Affiliates typically get paid for every buyer that they refer to a company’s website. See Affiliate Program.
Affiliate Program: An affiliate program, run by a third party or a company themselves, allows affiliates to help advertise that company’s products or services. In exchange, the company pays the affiliate a percentage of each sale. Affiliate programs are helped by software programs that track every visitor and every sale. They typically include a way for the affiliate to track their progress online. See Affiliate.
Agentname Delivery: Agentname Delivery, also referred to as user agent delivery, is a process by which the web server determines “who is visiting the website” and delivers content based on who they are. This is used by website owners who want to deliver one set of content to someone and another set of content to another. Sometimes a website owner will feed one set of web pages to the search engine spider and another set of web pages to human visitors—sometimes requiring that they obtain a free membership to the website before they can view the pages. For example, some online newspapers and media outlets might use this technique.
Algorithm: The algorithm is a set of rules and checks&balances that a search engine uses to rank web pages—each web page is evaluated against the search engine’s algorithm. It’s important to know that search engines are constantly changing and tweaking their algorithm in order to provide their users with the most relevant results.
Algorithmic Results: These are the commonly referred to as the organic or natural search results. In other words, the unpaid results. Many search engines’ results include paid results as well as free, organic, or natural results that based on an algorithm. See Algorithm.
Altavista: One of the internet’s original search engines, this search engine is now owned by Yahoo!. You can use this search engine by going to www.altavista.com.
Alt Text: Alt text, also known as alternative text, is text used to describe images in the html code of a web page. If someone has the images turned off in their web browser or are handicapped, this is the text that will appear in place of the image.
Anchor Text: Anchor text is the text that is used within a text link on a web page. Typically, it is the underlined part of a link that the user sees and what they actually click on to go to another web page. Anchor text is used to describe a link; therefore, many search engines use the anchor text to figure out what the web page it’s linking to is about.
Animated Gif: An animated gif is an image file that includes animation. When displayed on a web page, there typically is some sort of movement going on in the image. A gif file is a common image file format. GIF stands for Graphical Interchange Format, and was developed by CompuServe in 1987 as a way to store compressed images that contain up to 246 colors. See GIF or Graphical Interchange Format.
AOL NetFind: This is the name of America Online’s (www.aol.com) search engine. AOL NetFind currently displays Google’s search results. So, if your website is listed in Google you will be listed in AOL NetFind, as well.
Apache: See Apache Web Server.
Apache Web Server: This is a widely-used open source web server originally created by combining all of the NCSA Web server’s patches (fixes) and putting them together. Some claim that it is the world’s most popular web server.
Applet: An applet is a small java program (application) that can be embedded into a web page.
ArchitextSpider: The name given to Excite.com’s search engine crawler (robot) when Excite used to crawl the web.
Ask Jeeves: A popular meta search engine, run at www.askjeeves.com or www.aj.com, where you can ask Jeeves a question and he will attempt to answer.
ASP: Stands for Active Server Pages, Microsoft’s technology that allows html pages to be dynamic in nature. See Dynamic Pages.
Authority Site: Jon Kleinberg, an Associate Professor of Computer Science at Cornell University, wrote a paper that described a means of identifying websites that were hubs and authorities in the internet community. Some say that Google may be using some of Mr. Kleinberg’s research as part of their algorithm. According to his home page, his research is “concerned with algorithms that exploit the combinatorial structure of networks and information.”
B
B2B: Business to Business. Normally refers to the type of marketing when businesses market products or services only to other businesses. B2B website optimization is very different than B2C (Business to Consumer) website optimization.
B2C: Business to Consumer. Generally refers to the type of marketing when Business market products or services to the public or directly to the consumer. B2C website optimization is very different than B2B (Business to Business) website optimization.
Backlinks: Refers to all of the web pages that link to another web page.
Bait and Switch: Typically refers to a spam technique whereas a website owner will give the search engine one web page with specific content on it. Once the search engines visits the page and spiders it, the website owner will change the content on it to another page.
Banned: Your website can get penalized by a search engine for doing something that is against their terms of service. Being banned means that your entire website/domain name is removed from a search engine’s index completely. There are many reasons why your website can be banned, the most common of which is search engine spam. There are other reasons why your website can get banned in a search engine, including the use of duplicate content or the improper use of a redirect from one domain name to another.
Banner: A banner is an advertisement, in the form of a graphic, what appears on a web page. Also known as a Banner Ad.
Below the fold: Opposite of “Above the fold”. This is a term that refers to any information or content that appears at the bottom of a web page. In other words, you must scroll to see it.
Best of the Web: Botw.org is a hand-edited website directory started at the University of Buffalo in 1994. They are a pioneer in recognizing the best websites that appear online.
blog: This is the slang term for web log. It is a journal that is kept on the internet. Someone who keeps a journal on the internet like this is called a blogger. They are typically updated daily or on a regular basis. Software exists that allows people to update their blogs without the technical knowledge required to create and maintain a website. I have a good example of a blog, my Website Marketing Blog.
Boolean search: This is a type of search that allows you to exclude or include certain words or phrases using words such as AND, NOT, and OR.
Breadcrumbs: Text links that appear towards the top of a web page that helps the user navigate a website. This navigation typically includes links to the major categories or sections of the website and allows the user a way back. It indicates the current web page’s location in reference to its parent category or parent section, and always includes a link to the home page.
Bridge page: Also known as a doorway page, an information page, or spam. A web page created for the sole purpose of ranking well in the search engines. This is something that you do not want to have on your website.
Browser: A computer program that allows you to view various parts of the internet, including websites. Tim Berners-Lee wrote the first web browser for the NeXTStep operating system in 1990. The first popular web browser was NCSA Mosaic, developed by Marc Andreessen, Jamie Zawinski and others who later went on to create the Netscape browser.
C
Cached: This is a link that appears in the Google search results, along with the title, snippet, url, date, and similar pages link. By clicking on this link, you will get a version of the web page that Google saw when they visited. Google typically saves a version of the web page when their search engine spider visits. There are reasons why the cached link will not appear next to an entry, including problems with the service, updates being made, and the website’s owner telling Google not to cache the page.
Cached Page: See Cached.
Cascading Style Sheet: Also known as CSS,
a cascading style sheet is a means for adding style (e.g. fonts, colors,
spacing) to web pages. A web page specifies the style sheet (e.g., styles.css
file) at the beginning of the page in the header area of the page. This allows
most of the unnecessary code to be moved off of the actual html pages and stored
in a common file. It is a HTML specification developed by the World Wide Web
Consortium. Can be used with XML or HTML.
The .css file is attached to a web page and defines how certain defined elements
of the web page are to be displayed. For website marketing purposes, it is
important to move as much of the internal display-related attributes off of the
web page as possible and into a .css file. The .css file has a file extension of
.css. An example filename would be styles.css, and they are an internet
standard, defined by the W3C. Web designers can define style sheets for web
pages on their website whereas they insert code in the html code part of the web
page that tells the web browser which style sheet file to use when displaying
that web page. Users can also use their own style sheets, as well.
CGI: Common Gateway Interface is a set of rules that describes how an application on a web server communicates with the web server and how the web server communicates with an application on that same web server. For example, a cgi program can be used to process information entered in a form that appears on a web page. Usually written in PERL (practical extraction and report language).
CGI-Bin: The most common name of a directory on a website where CGI programs are stored. Although it is common for CGI programs to be stored in this directory, it is not a requirement for them to run.
CGI Program: See CGI.
Channels: Web pages or other types of online content that users can subscribe to—which is updated on a regular basis by a channel provider. This is often referred to as netcasting. In Google’s AdSense program, users are allowed to set up specific categories for their ads called Channels, allowing a means by which they can track the performance of certain websites or specific web pages.
Channel Listings: See Channels. Lists of web pages or other online content that users can subscribe to—which is updated on a regular basis.
Client: A software program that is used to access and obtain data from a server software program located on another computer. In the internet world, the web browser is a client, which accesses the web server.
Click through: The action of when a user clicks on an advertisement or a link and is sent to another website.
Clickthrough Rate: The percentage of times a user has responded to an advertisement or a link. The clickthrough rate, or CTR is a measurement of the effectiveness of an advertisement or link. Generally speaking, the higher the clickthrough rate the better.
Cloaking: The act of showing one web page to a search engine spider and another web page to a human visitor. Cloaking violates most search engines’ terms of service, and will get your website or domain name banned.
Clustering: A grouping of similar things. In search engine marketing, this is when a search engine will take similar web pages that appear from the same website that rank well for the same term and show the most relevant result first while indenting the rest of the similar pages from the same website. Some search engines will cluster the results and then only show one page from each website in the search results. Other search engines will show all of the results, with similar web pages on the same website indented below the most relevant result.
CMS: See Content Management System.
Cold Fusion: An application by Macromedia that allows web designers to create dynamic web pages. Pages built using Cold Fusion have the file extension .CFM. It is a scripting language that allows web designers to do advanced website development and interface with databases.
Comment: See comment tag.
Comment Tag: A comment tag is code put into the html code of a web page that literally “comments out” a section of the code. Data that appears within the start and the end of a comment tag will not be executed by the web browser.
Content Management System: A software program that allows non-technical users to edit, update, maintain, and create a website using built-in templates. Some are very expensive and can manage large amounts of data while others are rather cheap and inexpensive. There are many good Open source or “free to use” content management systems available.
Contextual Link Inventory: The number of page views that a website receives. The more page views a website has every month, the more contextual link inventory they have. See Contextual Advertising.
Contextual Advertising: Advertising that appears on a web page that is targeted directly towards the individual user who is visiting that web page. The contextual advertising system contains a spider or robot that scans the text of the web page and determines what the page is about. The system then displays topical ads related to the content of the page.
Conversion Rate: The conversion rate is the percentage of users who visit a web page divided by the number of users who respond to a call to action on that web page. In the case if an online store, for example, if one user bought something and 100 users have visited the store, the online store’s conversion rate would be 1 percent.
Cookie: A unique code, automatically embedded in a website visitor’s web browser, that allows a website to track that visitor during their current visit and any subsequent visits to the website.
Copyright: A bundle of exclusive rights granted by a government or governmental authority. Once you publish text or images on your website that you alone have written or created, you own the copyright to that content. If someone copies it and puts it on their website without permission, you have the right to take further action, according to the Digital Millennium Copyright Act (DMCA).
Copywriter: A copywriter simply writes compelling and creative text for a website. An example of this is someone who writes product descriptions for an e-commerce website. If you aren't a very good writer or don't have the time to create compelling and creative text for your website, then you can hire a copywriter to write it for you.
Corporate Website Marketing: The act of using generally accepted website marketing techniques to market a Corporate website and a corporation's products, typically in the Business to Business (B2B) market. This typically includes search engine optimization, Pay Per Click (PPC) campaigns, and other forms of internet advertising. There is a growing niche of consultants and firms who specialize in corporate website marketing.
Cost Per Click: The amount of money charged when someone clicks on an advertisement on one website and is redirected to the advertiser's website. The advertiser pays for every visitor that is brought to their website. The advertiser typically uses a banner advertisement on a website to entice visitors to click--and that advertiser only pays if someone clicks and is redirected to their website. CPC (Cost Per Click) is different than CPM (Cost Per Impression).
Counter: A counter is a form of calculator that records how many times something happens. In the case of the Internet, counters usually show a website visitor how many times the web page that they're on has been displayed.
CPA: Cost Per Action. When advertisements are displayed on a website, the advertiser only pays if someone sees the ad, clicks on the ad, and buys something from them (which results in a sale). CPA is different than CPC (Cost Per Click) and CPM (Cost Per Impression).
CPC: see Cost Per Click.
CPL: Cost Per Lead. When advertisements are displayed on a website, the advertiser only pays if someone sees the ad, clicks on the ad, and becomes a lead. This can vary greatly, depending on the advertiser's requirements. For example, a lead according to one advertiser might mean someone who completely filled out an online form with their correct contact information. Or, according to another advertiser, a lead might consist of someone who entered their email address into a form and signed up for a newsletter. Some advertisers require leads to be qualified before they are considered to be leads.
CPM: Cost Per Impression. Every time a banner advertisement is displayed on a web page an impression is counted. CPM is usually measured in 'thousands of impressions', whereas advertisers pay a certain amount based on 1000 impressions or 1000 times that their advertisement is displayed. One impression usually corresponds to the number of page views on a website (one impression per page view).
Crawler: A crawler is a type of search engine robot that visits websites, storing the URLs, keywords, and text it finds. It visits web pages by following links on those pages. The data it retrieves usually is used in the creation of search engine results.
CRM: See Customer Relationship Management.
Cross Linking: A type of linking when a website owner links one web page on their website to another web page on their website. Also called Internal Linking.
CTR: see Clickthrough Rate.
Customer Relationship Management: A term that describes a type of software that helps companies manage customer relationships in an organized fashion. CRM software usually includes a database that allows all managers, salespeople, and all other people who interact with the company's customers to access pertinent data about those customers. Every interaction with the customer is usually logged into the database.
CyberSquatting: The act of registering a domain name in bad faith, with the sole intent to sell that domain name to its rightful owner. Cybersquatters usually register domain names of known trademarks, hoping to sell those domain names to the trademark owner.
D
Dallas/Fort Worth Search Engine Marketing Association: A not-for-profit group in the Dallas/Fort Worth area of Texas that promotes ethical search engine marketing. It also educates the local business community about Search Engine Marketing and how it can help businesses. Group meets on a monthly basis.
Dead Link: A link on a web page that no longer works. A dead link occurs when a web page that the link is linking to is removed, causing a 404 error. There are applications and websites that will help you find all the dead links on your website.
Deep Linking: Deep linking is when a link goes directly to an interior page on a website, usually anything other than the website's home page.
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Hyperlinks that include the complete URL, which is the domain name, pathname (if used), and filename.
Search specification that requires words typed into a search query to be next to or near one another.
The process of delivering specific web pages to a search engine spider by means of the spider's agent name. For example, the agent name of Google’s search engine spider is Googlebot. With this process, search engine spiders and end users do not view the same page. See cloaking.
The mathematical formula used to determine how web pages are ranked in a search engine's or directory’s search results.
In HTML, text placed inside the image source tag. If a graphic image does not appear on a browser screen, the alternative text appears in place of the graphic image. The same text appears when end users view a web page with a text-only browser. Also known as alt text.
In HTML, text that is placed between the <a> and </a> tags. Commonly referred to as a text link.
A small program written in the Java programming language that usually runs in a web browser, as part of a web page. Search engine spiders currently do not record the text inside a Java applet.
Abbreviation for Business to Business. A B2B web site sells products and services to other businesses.
Abbreviation for Business to Consumer. A B2C web site sells products and services to consumers and the general public.
The process of submitting one web page to a search engine or directory and substituting a different page with unrelated or spam content on the server after the search engine or directory has recorded the information about the initial web page.
On a web page, content that is "below the fold" requires that a user scroll vertically to view that content.
Former elite Inktomi database currently comprised of over 115 million documents that come from Inktomi’s natural crawling of the web. Web sites listed in this index are the most popular documents on the web through Inktomi's link (popularity) analysis. Abbreviated as BOW.
A search on a computer database, such as a search engine, for keywords that best describe your topic using Boolean operators such as AND, OR, and NOT.
A form of text navigation showing a hierarchical linking structure of a web site. The current location within the site is indicated by a list of pages above the current page in a hierarchy, leading up to the home page. A typical set of breadcrumb links might look like this:
Home > Products > Teas > Green Tea
Another term for a doorway page. See doorway pages.
The software used to view, manage, and access web pages by interpreting hypertext and hyperlinks. Two of the most common browsers are Netscape Navigator and Microsoft Internet Explorer.
The intended response a web site owner wishes site visitors to take when they view a web page. Various calls to action include order, purchase, subscribe, download, and click here.
A feature of HTML developed by the W3C. They enable web designers and end users to create style templates (sheets) that specify how different text elements (paragraphs, headings, hyperlinks, and so on) appear on a web page. Style sheets can also be used for positioning elements on a web page. Currently, not all browsers express CSS formatting in the same manner.
Abbreviation for common gateway interface. CGI refers to programs used to produce content for browser delivery. Common CGI programming languages include Perl, C, Java, and Visual Basic.
The process of organizing information into topical categories, usually in a hierarchical structure.
The process of clicking a link from one web page to go to another web page. In search engine marketing, it is the process of clicking a link from a search results page to a specific web page.
In search engine marketing, the number of times end users click the link from search engines to a web site and how long end users stay on the site after they click the link from the search engine. Some search engines use click-through popularity to determine relevancy. Also known as click tracking.
The process of delivering custom content to a search engine spider that is hidden from site visitors. With cloaking, search engine spiders see one page, and visitors view another page with different content.
Listing only one or two pages from each web site in a search engine's or directory's list of search results.
An HTML tag used to hide content from browsers. Comment-tag content is placed between the <!- - and - -> symbols. Most search engines ignore the content placed between these symbols.
A search for documents related to a keyword or keyword phrase. Different from a search specifically containing the keyword itself.
Another term for an information page.
The measure of the number of specific calls to action divided by the total number of unique page visitors. For example, if 10 visitors purchase a product or service and 100 visitors view the web page, the page has a conversion rate of 10 percent.
A message given to a web browser by a web server. One of the main purposes of cookies is to identify web site users/visitors and possibly prepare customized web pages for them.
A program or script that measures the number of hits on a web page. Can also measure the number of page views on a web site.
Abbreviation for cost per action. Type of advertising in which a web site gets paid each time an end user performs a desired action.
Abbreviation for cost per click. Type of advertising in which a web site gets paid each time an end user clicks a link to the advertiser's web site.
Abbreviation for cost per thousand. Type of advertising in which a web site gets paid based on the number of impressions. Calculated in blocks of 1000.
Another word for a search engine spider. See spider.
Linking among web pages within the same web site.
A link to a web page that does not exist on a web server.
Linking to content that is two or more directories deep within a web site. Can also be linking directly to individual web pages within a site, rather than to the home page.
The web page a visitor is taken to after clicking a search engine listing or advertisement. Also known as a landing page.
Web site that focuses on listing web pages or sites by specific categories, using human editors to manually place web sites or web pages into the categories. Commonly called a "human-based" search engine.
The process of selecting the most appropriate category (or categories) in a directory and writing a keyword-rich description that accurately describes the content of a web site or web page.
Abbreviation for Domain Name System. The DNS translates URL text addresses (such as companyname.com) into a numeric Internet address (such as 201.214.12.6).
The process of converting a unique IP address (of a site visitor) to its domain name. Often used in site statistics software to analyze server log files.
Generally, a text address that corresponds to one or more numeric IP addresses. An exclusive name that identifies a web site, such as companyname.com.
A collection of doorway pages on a web site. A doorway domain's sole purpose is to rank well on the search engines and to redirect traffic to a different site.
Web pages created specifically for obtaining top search engine positions and not to benefit end users. Typically computer generated, doorway pages are usually created to rank high on specific search engines and are often cloaked.
The process of retrieving information from a main source to a peripheral device. Browsers download web pages from a server.
An HTML extension that enables web pages to react to the end users' input, such as displaying a web page based on the type of browser or computer end users are using to view the page. HTML and CSS rely on JavaScript to make web pages interactive.
An IP address that changes every time a user connects to the Internet.
The URL of a dynamic web page. Dynamic URLs typically contain characters such as ?, =, %, +, cgi, or cgi-bin.
A web page that has achieved a top search engine position by stealing the contents of another web page.
A web page retrieved from a search engine or directory that is not relevant to the query used.
Abbreviation for free-for-all links. FFA web pages contain a collection of indiscriminate, often unrelated, links to other web pages. FFA links are commonly used to artificially boost link popularity and are considered spam by the major search engines.
Common words that search engines remove when adding web page information to their full-text indexes because they tend to slow down search queries without improving the results. Common filter words are as follows: the, a, an, or, for, of, but, is, and it.
A web page that contains quality content about a specific topic. Also known as an information page.
An HTML technique that enables web site designers to divide the browser screen into two or more sections. Each section, or frame, is a single web page.
A database, or index, containing every word of every web document, including filter words and stop words. Can also refer to an index without filter and stop words included.
A search that retrieves matches for partially spelled or misspelled words. Fuzzy matching techniques reduce words to their root and then try to match all forms of the word. Fuzzy search is based on "fuzzy logic engineering," which is a very advanced mathematical discipline. Simply put, it enables you to say "maybe," "almost," or "close to" in computer code.
See doorway domain.
See doorway pages.
Web site content that has no logical, sensible meaning when viewed by site visitors.
Abbreviation for Graphics Interchange Format. A type of bitmap graphic image commonly used on web sites. GIFs contain 256 colors and are displayed in the most commonly used browsers.
A site map created specifically for doorway pages on a web site.
Text on a web page that is not visible to end users in a browser, at any time, but is visible to search engine spiders. Considered spam by all the major search engines if used to artificially increase keyword density.
A single request made to a web server for an object on your web site. The object can be an HTML file, a graphic image, or any other embedded object, such as a sound file, in your web pages.
Abbreviation for Hypertext Markup Language. A cross-platform, text-formatting system for creating web pages, including text, images, sounds, frames, and animation.
Abbreviation for Hypertext Transfer Protocol. The system used to transfer data between a web server and a browser.
A word or set of words placed inside an anchor tag.
A single graphic image, generally in a GIF or JPEG format, containing multiple hyperlinks.
A link from an external domain to a web site, bringing traffic to that site. Inbound links are used to measure link popularity.
A searchable database of words pointing to documents created by search engine software.
The part of the search engine that processes and places spidered, or crawled, web documents into a database. The indexer typically processes a document by removing all tags, storing links in a queue, removing filter words, looking for stop words, and storing the document in a searchable database.
A static web page that contains quality content about a specific topic. The page is written for a site's target audience but formatted for easy search engine spidering. Also known as a focus page or a content page.
Web sites or pages that search engine spiders cannot or will not crawl because the content is locked up in a database.
A unique number that identifies every computer on the Internet. Currently, an IP address consists of four, 32-bit numbers (from 0 to 255) separated by periods, such as 255.195.12.13.
A type of cloaking technique where customized content is delivered to a site visitor based on the visitor's IP address. Because search engines have IP addresses, content delivered to the search engines is not the same content delivered to site visitors.
The act of sending messages to a computer using an IP address from a trusted source to gain unauthorized access to that computer. IP spoofing is illegal in many countries.
Abbreviation for Internet service provider. An ISP is a company that provides access to the Internet.
A programming language created by Sun Microsystems that enables small applications to run on different types of computers and operating systems. Currently, search engines do not record the content inside a Java applet.
An open-source scripting language developed by Netscape that enables web designers to create more animated and dynamic web pages.
Abbreviation for Joint Photographic Experts Group. A type of graphic image commonly used on web sites. JPEGs can contain millions of colors and are displayed in the most commonly used browsers. Best format for photographs, images containing gradients, or the presentation of millions of colors.
A single word typed into a search engine query. Also a single word that accurately describes the contents of a single web page or web site.
A term used in search engine advertising in which advertisements appear when a keyword or set of keywords is typed into a search query.
A measure of the number of times keywords occur within a web page's text divided by the total number of words on a web page. Search engines have unique algorithms for calculating keyword density. Filter words are often subtracted from the total word count to measure density.
A domain name that contains one or more keywords.
A set of words typed into a search engine query. Also a set of words that accurately describes the contents of a single web page or web site.
Refers to how "high up" on a web page a keyword appears. Generally, if keywords are visible on the first screen on a web page without site visitors having to scroll, the words are said to have high keyword prominence.
Refers to how close keywords are to each other on web pages.
Placing gibberish sentences and phrases on a web page in order to artificially boost keyword density, keyword prominence, and keyword proximity. Keyword stacking often occurs in title tags, meta tags, and invisible text.
Placing gibberish sentences and phrases inside graphic images or CSS layers. Often has the same meaning as keyword stacking.
Attribute in CSS. A rectangular section, or layer, of HTML code that can be placed on a web page by assigning X, Y, and Z coordinates, measured in pixels.
A collection of indiscriminate, often unrelated, web sites that link to each other to artificially boost link popularity.
Refers to the number and quality of inbound links to a web site from other web sites. One of the highest quality inbound links is a link from a major directory such as Yahoo!.
A link from a search engine, directory, or other web site that results in a 404 error page after a web developer modifies a web site with new URLs or removes pages from a web server.
Attribute in a meta tag in which one URL is replaced with another URL after a specified period of time. A method of redirecting end users from one URL to another.
Attribute in a meta tag in which web designers instruct the search engine spiders to return to a web page within a specified period of time. Search engines do not honor this attribute.
An HTML tag, placed between the <head> and </head> tags, that gives information about the content of a web page, such as what HTML specifications a web page follows or description of a web page’s content. A meta tag, however, does not affect how a web page is displayed on a browser. For online marketing, the most common uses for meta tags are the keyword, description, and robots exclusion attributes.
Multiple copies of web sites, often on different servers, with the exact same, or similar, content. Used to artificially boost link popularity and search engine visibility.
Multiple copies of web pages, often on different servers, with the exact same, or similar, content. Most mirror pages are doorway pages tailored for each search engine.
A graphic image, generally in a GIF or JPEG format, that links to a single URL.
An element commonly used on framed pages. Content placed between the <noframes> and </noframes> tags display when a browser does not support frames or is configured not to display frames. Because almost all browsers support frames, search engines either ignore or place low weight on the content inside the <noframes> tags.
If a browser does not support a scripting language or if an end user has disabled client-side scripting in a browser, content between the <noscript> and </noscript> tags is displayed. This element enables web developers to display alternative content in the event a script is not executed.
The act of misrepresenting web page content to site visitors. Similar to cloaking, search engine spiders see one page, and visitors view a page with different HTML code and content.
The process of designing, writing, coding (in HTML), and submitting web pages to the search engines to increase the probability that your web pages will appear at the top of search engine queries for selected keywords and keyword phrases. The process of making a web page as perfect or effective as possible for end users and the search engines.
A link from a web site to a different web site with a different domain name.
In site statistics software, the total number of times users view a single web page.
A numeric value that represents how popular a web page is based on Google’s link analysis calculations. Part of this numeric value is the quality and quantity of links pointing to a web page.
Abbreviation for portable document format. Created by Adobe Systems in its software program Adobe Acrobat as a universal browser. A PDF document uses formatting information from many different desktop publishing applications, such as InDesign and QuarkXPress. Files can be downloaded over the web and viewed page by page, provided the user has installed the necessary plug-in, Adobe Acrobat Reader.
Abbreviation for pay for inclusion. In a PFI program, in exchange for payment, a search engine guarantees that a web page will (a) be included in a search engine index, (b) be added to the search engine index within days, and (c) be respidered within a specified period of time.
In a search engine or directory, the process of ordering URLs so that the most relevant sites appear at the top of search results for a particular query.
The first three words in a title tag that, when typed in any combination in a search query, will contain a keyword phrase.
Abbreviation for pay per click. A type of search engine advertising model where the advertiser pays a specified amount of money to the host every time an end user clicks a link to the specified site.
The quality and degree of accuracy with which a search engine lists documents that match a query.
A search in which users specify that documents returned in search results should have the words (entered into the search query) near each other.
A request for specific information from a database.
The part of the search engine software that matches the words typed in a search query with the web page that is most likely to have the information for which end users are searching.
See positioning.
The mutual exchange of links from one site to another.
A link that does not include an entire domain name, subdirectory (if used), and filename together in the URL. A link that is defined by its relative position to the current URL.
A search engine's numeric measure of how well a particular URL matches terms entered in a search query.
A software program that search engines use that visits every URL on the web, follows all the links, and catalogs all the text of every web page that (a) contains text, and (b) that can be visited or crawled. Also known as a spider or crawler, but the term "robots" is more and more commonly associated with automated agents.
A text file that you place on your server that instructs search engine spiders to not spider and record the information in specified areas on your web site. The same function can also be utilized using the meta-robots tag.
Software that searches an index or database and returns relevant matches based on the information typed into a query.
Abbreviation for search engine results page.
In search engine marketing, a computer that delivers web pages to browsers and search engine spiders.
The act of taking extreme or excessive measures to achieve top search engine positions. Spam also can be the act of using any words, HTML code, scripting, or programming on a web page that is not meant to benefit the end user experience.
Software used by a search engine to find and retrieve web pages to include in its index.
A web page, commonly the home page, that consists either of (a) a large graphic image and a link instructing visitors to "Enter" a web site, or (b) a Flash animation, a link to skip the Flash animation (Skip Intro), and a redirect to a new page after the animation is completed.
An IP address that remains constant, or the same, every time a person logs on to the Internet.
Stemming is the ability for a search engine to search for variations of a word based on its root. For example, if the word “running” is typed into a search query, search engines that utilize stemming might also display documents that contain the word "run."
Extremely common words that the search engines will not record. This is done to save space on their servers and to speed up searches. Examples of common stop words include the, a, an, for, and, but, to, and so forth. Sometimes known as filter words.
See anchor text.
The text placed between the <title> and </title> tags on a web page.
The number of unique visitors to a single web site.
Represents a single, unique viewer who has visited a web site within a specified time period.
Act of copying a file from your computer to another computer.
Abbreviation for uniform resource locator. Address referring to the location of a file on the Internet. In terms of search engine marketing, it is the address of an individual web page element or web document on the Internet. Every web document and web graphic image on a web site has a URL.
A term used by web hosting services when multiple web sites are hosted on a single web server. Each web site hosted on that server can have a unique domain name, called a virtual domain.
Represents one unique viewer who has visited a web site. One site visitor can view many web pages.
The process of writing content specifically for display on web pages, including potential search result pages.
A collection of web pages, usually found under one domain, generally formatted in HTML, that contain text, graphic images, and multimedia effects such as sound files, video and/or animation files, and other programming or scripting elements such as Java and JavaScript.
Abbreviation for Extensible Hypertext Markup Language. Is a hybrid of XML and HTML. Web pages designed in XHTML should look the same across all platforms.
Abbreviation for Extensible Markup Language. XML enables web site designers to create customized tags to describe data.
In CSS, the z-index property sets the stacking order of an element, usually a layer. Layers with greater z-index numbers will appear in front of layers with lower z-index numbers.
SEARCH ENGINE OPTIMIZATION
Our Search Engine Optimization services
encompasses everything from
consultation, keyword research, copy writing, redeveloping the Website, creating
incoming links, submitting to search engines and finally, reporting on its
results.
Softechline is dedicated to the high standard of SEO that major search engines
demand. We offer SEO services with guaranteed top 10 placement based on your
keywords.
What is search engine optimization?
SEO is the process in which your Website undergoes redevelopment to properly and
best communicate your keywords to search engines. In order for your Website to
rank highly among major search engines, you must understand how they become
ranked. Search engines rank Websites based on two major factors: Unique content
with pertinent keywords in the body, and link popularity - the number of quality
incoming links your Website has. Other important algorithms that determine your
ranking with search engines are the architecture of the site, visibility of your
content, underlying code and how natural your site appears to the engines.
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SEO Service Details
Initial Consultation & Keywords
Our technical staff begins by checking the current status of your Website to
ensure that the optimization process will not be encumbered by any unforeseen
problems of function. Then, using manual searches as well as custom research
software, an optimizer on our staff will take the gathered data and create a
list of the most highly trafficked and targeted words in your industry - and
consult with you to choose the final keywords.
Content Creation
After a list of keywords has been generated for your Website, it is passed along
to our content writers, who create unique content. Using their training and
experience, our writers will ensure that your copy utilizes the keywords in
accordance with the right densities and marketing of your site. In addition,
they will consult you before getting started on your content to be confident
that the essence of your Website is not compromised.
Website Redevelopment
Our optimization engineers will work with our copy writers to integrate the
optimized content within your Website. Our technicians will redevelop your site
to optimally communicate your keywords with search engines. Moreover, all
aspects of a Website, including its architecture, meta tags, alt tags,
graphic-text, internal link structure and sub-pages will be modified to be
spider friendly and best meet search engine algorithms. The staff of Softechline
is dedicated to maintaining the design integrity and essence of your Website.
Link Development
One of the major variables in attaining high rankings is developing incoming
links from other Websites that are well established and have commonality with
your Website. As a major part of the service that we offer, link development is
absolutely essential to the success of your Website and can be done in various
ways. One-way links from Directories and other related sites, Reciprocal Link
Exchange with related sites, fee-based directory submissions and targeted link
buys are all effective ways of developing quality links in high quantity.
Submission
After the optimization process is complete, we will submit your Website to all
the major search engines and directories, including Yahoo, AltaVista, HotBot,
AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos, Teoma, AskJeeves and DMOZ
(Open Directory). In addition to these submissions we add fee based directories
such as Yahoo Directory Looksmart, Micorsoft Bcentral and several other quality
directories which will add to your link popularity. And lastly, if your Website
has indexing issues, we will create and submit site maps to both Google and
Yahoo via their respective programs.
Reporting
Before we start the optimization process, it is essential for us to run a
ranking report to show where your Website ranks with the various search engines.
Once this process is complete, we send you the report so you can see the
results. Once optimization is complete, we run reports again every 30 days to
check on the progress of your Website - you will be updated on these monthly
ranking report results via e-mail. In addition to the monthly ranking reports,
our staff runs weekly search engine monitoring to verify that your site has not
been dropped by any of the major search engines. To ensure your satisfaction,
our technicians will periodically call you or e-mail you just to check in, and
we also invite you to call our staff anytime with questions.
SEARCH ENGINE SUBMISSION
Submit your Website to hundreds of search engines, directories and links
pages. Our trained staff will review your Website and provide you with
recommendations to improve it for better search engine rankings.
CPC SEARCH ENGINE ADVERTISING
We offer Cost-per-click search engine placement and management in major
engines such as Google and Yahoo. Let us install tracking tools to measure your
success.
SITEMATCH AND PAID INCLUSION PROGRAMS
Yahoo/Overture Site Match and other inclusion programs. The inclusion
program will insure a listing in Yahoo within week and reindex every week hours
thereafter.
EMAIL ADVERTISING
100% Spam-free, targeted Opt-in email advertising services. Pick from
hundreds of categories and demographics. We will send the emails on your behalf.
100% subscription based.
SEO ( Search Engine Optimization) and Web Promotion services Company in Delhi, India.
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